After enabling social login and account linking through Cirrus Identity’s solutions, studies revealed that guest checkouts dropped to an astounding 21%.
In June 2018, with newfound confidence, the University of Michigan eliminated the guest checkout option from virtually all its services and protected all alumni services with the Cirrus Proxy, allowing either social or UMich login.
When an alum adds an item to their cart on the Alumni Association landing page, they are given an option to “Login”. The user is then redirected to the login screen configured for the Cirrus Identity Proxy service, and presented with options to log in with a social identity or their campus account.
If the user is new, they will be required to go through a one-time “account linking” process to verify their relationship to the University of Michigan. They can prove their identity by logging in with their enterprise UMich account or by using the Cirrus ID Verify service which presents a set of knowledge based questions determined by the campus.